Earned Spotlight, Digital PR Service

Earn Real News Coverage, Not a Recycled Press Release.

Real journalists pitched with a real story, on sites Google ranks and AI already cites.

  • Pitched to real journalists, never mass blasted
  • Original story angles, not recycled press releases
  • Sites with an AI citation track record
  • Fully white-labeled for agencies
industrynews.com / earned-feature-2026
Live coverage
Earned coverage feature

The Story Behind How This Company Solved a Real Problem

Most pitches read like a press release and get ignored. Real coverage comes from a story an editor would actually choose to run on its own merit.

In practice, an original angle built from real data or expertise earns a journalist's attention far more than a templated announcement.

Earned feature
Backed by real campaign data, not inflated metrics
100%
Real Pitches, Never Automated
Guaranteed
Minimum Placements Per Package
Pricing

Choose the coverage that fits.

Every package guarantees a minimum placement count at or above the DR floor. Earned Spotlight is also included in every AI SEO Suite plan.

01 Starter

2 Placements

DR 40+. A focused campaign to test the channel with a real story.

$800 / campaign
  • Original story angle
  • Direct journalist pitching
  • Guaranteed placement count
  • Live dashboard reporting
Order Now
03 Scale

6+ Placements

DR 60+. Sustained coverage for a campaign built to compound.

$3,000 / campaign
  • Original story angle
  • Direct journalist pitching
  • Guaranteed placement count
  • Live dashboard reporting
Order Now

Reselling Earned Spotlight? We've Got You Covered

Available white-label, unbranded reports, your logo, so you can resell earned media without doing the pitching yourself.

Book Your Agency Consultation
The Basics

What Is a Digital PR Placement

Real journalists pitched with a real story, on sites Google ranks and AI models already treat as trustworthy sources to cite.

01

Not a Recycled Press Release, Ever

Every pitch is built from your own data or angle, never a template blasted to a thousand inboxes.

02

Not an Automated Pitch Blast Either

A real person pitches a real editor and follows up, the only thing that actually earns coverage.

03

Not Built for Google Rankings Alone

We check a site's AI citation history first, so coverage counts for more than a single backlink.

Why It Matters

Google ranks earned coverage. AI models cite it as a trusted source. A wire blast gets neither, since nobody, human or model, treats a press release as news.

Included

What's Included in Every Campaign

The same strategic rigor across every campaign. The number of placements changes, not the quality.

An Original Story, Not a Recycled Pitch

Built from your own data or expertise, crafted to actually get a journalist's response.

Built on Real Journalist Relationships

Direct pitching and real follow-up with an actual editor, not a submission form nobody reads.

Sites Vetted for AI Track Record

We check for prior AI Overview inclusion first, since a high DR score alone never makes the cut.

No Wire Blasts, No Pay-to-Play Lists

Every placement comes from a real editor accepting a real pitch, never a paid or syndicated slot.

You Can Verify Every Placement

Live URL and full context for every piece of coverage in your dashboard, never a static PDF.

How We Compare

How Earned Spotlight Compares

Only claims supported by the current Earned Spotlight offer. No unconfirmed discount figures.

Capability
Recommended Konker
Typical PR agency
DIY wire service
Pitch method
Direct, real journalist relationships
Direct, but slower and pricier
Mass distribution, no relationship
Placement guarantee
Minimum count guaranteed per package
Rarely guaranteed
Distribution only, no placement
AI citation vetting
Checked before every pitch
Not considered
Not applicable
Story originality
Built from your own data or angle
Varies by account team
Templated press release
Dashboard visibility
Live URL and context in-product
Often a static report
A distribution list, not results
White-label support
Built in
Rarely
Not applicable
Pricing
Published per package at checkout
Quote-only, usually higher
Cheap, but no editorial placement
How It Works

How Earned Spotlight Works, Start to Finish

Five steps. You approve the angle before it ever reaches a journalist, then we track results.

01
Brief

You Share Your Story and Goals

The data, expertise, or angle worth pitching, and what you want coverage to achieve.

02
Angle

We Build an Original Angle

A real story, not a press release, shaped around what a journalist would actually run.

03
Approve

You Approve the Angle

Nothing goes out to a journalist until you're comfortable with how it's framed.

05
Report

You Get Verified Coverage Reports

Live URL and context for every placement, tracked until we hit your guaranteed count.

Results

What Earned Spotlight Actually Gets You

Outcomes the service is built for. No invented traffic or ranking numbers.

Visibility Inside Real News Coverage

Discovered inside the news coverage your buyers already read, right where they look for answers.

A Stronger, More Defensible Backlink

Earned links from real coverage carry weight that automated or paid links simply cannot match.

Elevated Brand Credibility, Not Hype

Third-party news coverage reads as independent validation to a reader, not self-promotion.

Higher-Intent Referral Traffic

Readers arrive already primed by a credible third-party source, not a cold click from an ad.

Recognition That Builds Over Time

Compounds into the kind of recognition both Google and AI models reward the more it happens.

Eligibility for Real AI Citation

No coverage on AI-trusted sites means no citations for your brand. We close that specific gap.

Proof, not promises

Case Studies: Trusted by Clients. Delivered by Experts.

View All
FAQ

Questions teams actually ask

Straight answers from the current Earned Spotlight service, not filler.

Is this real coverage, or is it fake or spammy?

Every placement is earned through a real pitch accepted by a real editor at a real publication. Nothing is bought, auto-syndicated, or fabricated in any way. If a journalist doesn't genuinely accept the pitch, we simply don't get the placement, there's no fallback.

Do you use bots or automated outreach?

No. Every pitch, follow-up, and negotiation is handled by an actual person on our team, not a mail-merge tool blasting hundreds of inboxes at once. Real relationships with real editors are what earn real coverage, automation just gets filtered as spam.

How does this help specifically with AI search?

AI models generate answers from sources they already trust and can retrieve quickly. Coverage on the same authority news sites those models already cite raises the real odds your brand gets mentioned inside that answer, not just ranked on a results page.

Is this white-label?

Yes, fully white-labeled. Agencies get an unbranded coverage report they can hand straight to their own clients, with zero Konker branding anywhere in the document, ready to present as your own agency's earned media work from start to finish, every time.

Can you guarantee specific publications?

No single outlet can ever be guaranteed, since coverage decisions sit with the journalist and editor, not with us. What we do guarantee is a minimum number of placements at or above the DR floor for your package, and we keep pitching until we hit that number.

What if I don't like the story angle you propose?

You review and approve the story angle before we start pitching anyone at all. If it's not right, we'll revise it together rather than send something out that you're not fully comfortable putting your own name behind in front of a journalist you don't know.

How is this different from a brand mentions or listicle service?

Brand mentions place you inside evergreen buying guides that stay useful for years. Earned Spotlight is timelier, built around a live news angle, and typically lands on higher-authority news sites. Run together, the two channels reinforce each other well.

How long until I see results?

Coverage rolls in gradually as pitches actually land, rather than all showing up at once in a single batch. We track progress with you throughout the entire campaign and keep pitching until we hit your guaranteed placement count in full, every single time.

Next step

Ready for coverage a journalist would actually run.

Choose the Earned Spotlight package that matches your placement goals. White-label reporting is available if you resell.

No wire blasts. Guaranteed placement count.